As of Encoder version 2.221.0, you are now able to insert SCTE 35 triggers as part of a VOD encoding job. This will enable synchronized ad-insertion workflows and new downstream monetization opportunities.
How it works:
- During encoding configuration, base 64 encoded SCTE 35 payloads are attached at the desired times
- Bitmovin’s VOD Encoder adjusts segment boundaries as necessary to ensure accurate alignment
- SCTE 35 cue tags corresponding to the payloads are inserted into the HLS manifest for ad insertion or other downstream triggers.
This feature is currently in beta with some limitations, check the release notes for more details.
Bitmovin Live Encoding already supports the processing of SCTE 35 markers for SSAI workflows. Check our our blog for more details.