Product Roadmap: Releases & Updates Q3'25

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A quick look at what’s now available ✅ and what’s coming soon 👀:

VOD ENCODING

📖 CASE STUDY
Hear from Christopher Holliday, Director of Site Reliability Engineering at Ascend Learning who said "Bitmovin’s seamless integration with Akamai and flexible API options have been absolutely instrumental in solving all of our encoding needs.” - full case study

✅ Benefits from Q2:
  • Improved handling of variable frame rates, improving reliability for user-generated content.
  • Easier saving and retrieval of Encoding Templates for simplified reuse and troubleshooting.
  • Enhanced SCTE-35 support with better error handling for more reliable ad signaling workflows.
  • AI Scene Analysis metadata to supercharge search and recommendation as well as more natural ad placement (see the blog)

    • 👀 What’s coming in Q3:
  • Faster encoding times with support for larger machine types.
  • Audio watermarking support for audience measurement compliance in regulated markets.
  • Reuse Encoding Templates from existing jobs, for more efficient troubleshooting.

    • LIVE ENCODING

    ✅ Benefits from Q2:
  • SCTE-35 as emsg in fMP4 segments allows signalling ad breaks directly within the stream, for more reliable SSAI across compatible players.
  • With SCTE-35 passthrough for both HLS and DASH, ad markers are now preserved end-to-end, improving the accuracy of server-side ad stitching.
  • Improve start-up times and reduce buffering with configurable cache control headers for HLS and DASH playlists

    • 👀 What’s coming in Q3:
  • Ingest existing HLS streams, without repackaging, for faster setup and streamlined operations.
  • Maximize ad revenue with full ESAM support for all SCTE-35 message types, ensuring precise and standards-compliant ad signaling.

    • PLAYBACK

    ✅ Benefits from Q2:
  • New ways to advertise with SGAI and HLS Interstitials support on iOS/tvOS
  • AWS MediaTailor SDK integration on Android for full control of the SSAI workflow
  • Automate Stream Lab’s device testing with new public API
  • Improved support for HbbTV and STB performance for best in class playback

    • 👀 What’s coming in Q3:
  • HLS Interstitial support on Web and Android for full cross-platform SGAI playback experiences
  • Understand viewer performance at a glance with Analytics’ Playback Scores
  • Keep up to date with Android 16 and iOS26 support

    • INFRASTRUCTURE

    ✅ Benefits from Q2:
  • With new SSO functionality, use SAML 2.0 with providers like Okta, Azure AD, OneLogin and more, and improve your security while enabling faster onboarding of users 👀 What’s coming in Q3:
  • Have a better grip on access rights with role-based access control for AWS Cloud Connect
  • Re-use fixed IPs for Live Ingest on Akamai to speed up and streamline live encoding setup

    • For more information on any of the above items, please get in touch!