# \#advertising

**URL:** https://community.bitmovin.com/tag/advertising/237.md

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## [Web Player | IMA SDK stops working on Older Devices](https://community.bitmovin.com/t/web-player-ima-sdk-stops-working-on-older-devices/3174)

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**Author:** [@felix](https://community.bitmovin.com/u/felix)\
**Replies:** 0\
**Last updated:** [August 1, 2024, 12:44pm UTC](https://community.bitmovin.com/t/web-player-ima-sdk-stops-working-on-older-devices/3174 "2024-08-01T12:44:32Z")

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Update: The issue has been fixed, the IMA team has reverted the changes. This is an update that could affect your video advertising integration. Recently, the Google Interactive Media Ads (IMA) SDK published an update th…

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## [Bitmovin Ads Module now available on Mobile SDKs](https://community.bitmovin.com/t/bitmovin-ads-module-now-available-on-mobile-sdks/2910)

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**Author:** [@matamegger](https://community.bitmovin.com/u/matamegger)\
**Replies:** 0\
**Last updated:** [May 14, 2024, 7:08am UTC](https://community.bitmovin.com/t/bitmovin-ads-module-now-available-on-mobile-sdks/2910 "2024-05-14T07:08:32Z")

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As the digital video landscape evolves, publishers and advertisers continually face the challenge of balancing effective ad management with user privacy and engagement. Traditional platforms have offered extensive capabi…

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## [Bitmovin Player | IMA SDK Integration - Removal of AdsManager.skip Functionality](https://community.bitmovin.com/t/bitmovin-player-ima-sdk-integration-removal-of-adsmanager-skip-functionality/2529)

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**Author:** [@Lukas](https://community.bitmovin.com/u/Lukas)\
**Replies:** 0\
**Last updated:** [December 19, 2023, 9:29am UTC](https://community.bitmovin.com/t/bitmovin-player-ima-sdk-integration-removal-of-adsmanager-skip-functionality/2529 "2023-12-19T09:29:44Z")

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Today, we have an update regarding the Bitmovin IMA integration that might affect your video advertising workflows. Recently, the Google Interactive Media Ads (IMA) SDK has modified its approach, leading to the removal o…