# Google IMA is now optional in the Bitmovin Player React Native SDK

**URL:** <https://community.bitmovin.com/t/google-ima-is-now-optional-in-the-bitmovin-player-react-native-sdk/3901>\
**Category:** News\
**Tags:** bitmovin-player, bitmovin, react-native, player, advertising\
**Created:** [November 5, 2026, 3:58pm UTC](https://community.bitmovin.com/t/google-ima-is-now-optional-in-the-bitmovin-player-react-native-sdk/3901 "2026-11-05T15:58:01Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![michele.pozzi](https://avatars.discourse-cdn.com/v4/letter/m/d78d45/32.png) [@michele.pozzi](https://community.bitmovin.com/u/michele.pozzi)\
**Post date:** [November 5, 2026, 3:58pm UTC](https://community.bitmovin.com/t/google-ima-is-now-optional-in-the-bitmovin-player-react-native-sdk/3901/1 "2026-11-05T15:58:01Z")

</div>

Breaking change in **React Native SDK** [1.30.0](https://github.com/bitmovin/bitmovin-player-react-native/blob/development/CHANGELOG.md#1300---2026-10-29): Google Interactive Media Ads (IMA) is now opt-in on Android, iOS and tvOS.

**Using [`AdSourceType.IMA`](https://cdn.bitmovin.com/player/reactnative/1/docs/enums/AdSourceType.html#ima)?** Then you need to:

1. Set `features.googleIMA: true` in the plugin config
2. Rerun Expo prebuild
3. Rebuild the native app

Without this, IMA ad sources are skipped and a JavaScript warning is logged.

**Projects without Expo:** see the manual setup in the [README](https://github.com/bitmovin/bitmovin-player-react-native#google-ima).

**Not using IMA?** Nothing changes for the [Bitmovin Advertising Module](https://cdn.bitmovin.com/player/reactnative/1/docs/enums/AdSourceType.html#bitmovin) or plain playback, and your app no longer bundles ads dependency you don’t use.

Details in [Setting up Ads in React Native](https://developer.bitmovin.com/playback/docs/setting-up-ads-react-native).