# AV1 Encoding for the lowest price ever - 80% off

**URL:** <https://community.bitmovin.com/t/av1-encoding-for-the-lowest-price-ever-80-off/2486>\
**Category:** News\
**Tags:** bitmovin-encoding, av1, bitmovin, vod\
**Created:** [November 29, 2023, 2:59pm UTC](https://community.bitmovin.com/t/av1-encoding-for-the-lowest-price-ever-80-off/2486 "2023-11-29T14:59:57Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![anon85396007](https://avatars.discourse-cdn.com/v4/letter/a/c2a13f/32.png) [@anon85396007](https://community.bitmovin.com/u/anon85396007)\
**Post date:** [November 29, 2023, 2:59pm UTC](https://community.bitmovin.com/t/av1-encoding-for-the-lowest-price-ever-80-off/2486/1 "2023-11-29T14:59:57Z")

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**Introducing AV1 Encoding at the Price of H.265**

If you sign up through the end of 2023, we are offering new VOD encoding users AV1 encoding for the same price as H.265 for the next 6 months. That’s a pricing factor of 2x instead of 10x, an 80% price reduction. This means you can enjoy the advanced compression efficiency and improved video quality of AV1, a next-generation codec, with lower total cost of ownership and faster ROI than ever before.

Key Benefits of AV1:

- Bandwidth Optimization: AV1 allows you to deliver high-quality content while minimizing bandwidth requirements, leading to cost savings and better QoE for viewers.
- Peace of Mind: No licensing costs. Ever. Google and the Alliance for Open Media have committed to keeping AV1 royalty free.
- Future-Proofing: As a cutting-edge codec, AV1 is well-positioned for the coming years, ensuring your content remains relevant and compatible to take full advantage of emerging technologies like Meta Quest 3 and all of Apple’s newest devices.

How to Take Advantage of This Offer:

- [Fill out the form](https://go.bitmovin.com/limited-offer-bitmovin-av1?utm_source=Sales&utm_medium=referral&utm_campaign=av1_offer) on the landing page or speak with you CSM about upgrading to AV1
- Offer available until the end of the year, discount lasts for 6 months after signup

Discover AV1:

- AV1 encoding is easier than ever, with drag and drop simplicity in our dashboard UI.
- No need to wait for developer capacity or full integration for initial testing, AV1 is accessible to everyone.
- Our Simple API and SDKs offer all the customization and functionality you need to tailor and automate your workflows.

 ![AV1_ui](https://us1.discourse-cdn.com/flex015/uploads/bitmovin/original/1X/224a645aebdfbd4b496935366198e5c71a2f6b74.jpeg)